KIN THE LABEL was founded in 2013 blocking hats out of our garage following an extensive workshop in hat making. They found that the women’s accessories market was missing well-designed hats that were modern, sophisticated, and timeless.
Kin the Label, owned by two sisters in the San Francisco area, manufactures and sells high-quality, stylish women’s hats that are handmade using century-old techniques rooted in sourcing quality materials with tried-and-true craftsmanship.
In an effort to increase sales and upgrade their Shopify store to more updated best practices, Kin the Label reached out to Lexima to completely redesign their PDP (Product Description Page). In addition to the PDP redesign, Lexima needed to navigate and custom-develop for a reorganization of the product categorical structure to accommodate a new product variations strategy.
The Kin the Label PDP now supports the reorganized product categories and variations as required, and reflects a more streamlined and easy-to-navigate customer experience, removing barriers to sales. Information about each hat style is now at the customer’s fingertips, and product imagery is more attractive and easy to navigate. With the PDP now functioning as desired, Lexima will continue to support Kin the Label in updating Category pages as well as the remainder of the Shopify store to extend the benefits of maintaining best Shopify practices and sales design.