Founded in 1923 as the Alliance Manufacturing Company, the production included a broad line of consumer, industrial, and military products. Today, Genie manufactures remote-controlled garage door opening systems and accessories for multiple distribution channels.

April 2022

Genie is one of America's best-known and trusted consumer brand names. The company has an illustrious history that underscores its commitment to innovation. Millions of our product units are in use today throughout North America. Dependability, high quality, and nationwide service are just a few reasons to choose a Genie branded garage door opener.

The Challenge

With the eCommerce sector rapidly evolving as the internet becomes more accessible, Genie reached out to Lexima to completely redesign their website to reflect how they are innovating the garage door industry. They wanted to not only showcase their evolving technology but also improve their overall site performance and speed.

The Final Result

We designed their website with conversion in mind, introducing several best-practice features such as placing CTAs (calls to action) in key areas to drive customers to add products to the cart and utilizing cutting-edge technology that increases their already fast-performing website’s speed by 15%. Here are some key metrics that improved with Lexima’s redesign and development of Genie’s new eCommerce website:

  • Total sales increased by 13%
  • Added to cart increased by 40%
  • Average order value increased by 6%
  • The online store conversion rate increased by 1%

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