Innovative products don’t just happen. They may begin as a flash of inspiration or a brilliant idea, but they have to be nurtured into something tangible. Most times, there is no epiphany. Instead, innovation comes because of a systematic process that involves “more perspiration than inspiration.” That’s design thinking.
For many SMEs, the software development process can be intimidating. That’s unfortunate. It’s possible to develop and scale great digital products without dealing with overwhelming costs and other factors. The best way forward is to use an iterative process to define and create a minimum viable product (MVP).